You may have done the most amazing repair at the most reasonable price, but if the customer perceives that they were overcharged or there’s some other misunderstanding, then their perception is not going to be a positive one.
The Preventative Maintenance Inspection (PMI) provides another opportunity for increased sales and lets your customers know that you have inspected their vehicle and provided them with the information they need to keep their vehicles safe and dependable. The hardest part of initiating a PMI is getting everyone on board.
What is the purpose of a service advisor? One previous trainer said that the purpose of a service advisor is “Get car in shop!” While that may be part of it, there is much, much more involved.
Most shops today pay their advisors based on total sales. While I agree that everyone should be paid according to what they produce, this type of pay structure pressures the advisor to “sell” in order to get a decent paycheck.
Welcome to the first article of our Service Advisor’s Desk series! The goal of this series is to assist you in the daily operations of your position from a guy that has been in the trenches as well.
About the Author
Service Advisor Desk Articles By: Bruce McDowell
Bruce is currently a Service Advisor for Garber Diesel Service Truck & Trailer Service Center.
Bruce’s credentials include: AMAM through AMI, ASE Certified Service Advisor, Ford Motor Company – Master Service Manager, Master Service Advisor, Master Parts Manager, Master Warranty Administrator plus 2 Management Degrees, Stationary Engineer License, and Retired Navy. And above all… modest.