Dan Williford – Building and Retaining Trust

In the 31st episode of Technician.Academy’s podcast, host Richard Young invites shop owner Dan Williford to discuss the issue of trained personal shortages and how the automotive industry can attract new talent. Williford grew up in the automotive industry and now owns Pinnacle Automotive, a six-bay repair shop in Holly Springs, North Carolina. He truly believes in the value of treating each customer with respect and understands the importance of building and retaining trust between the shop and customer and how it directly impacts the success of the shop. Tune in today.