The 27th episode of Technician.Academy’s podcast series provides an enlightening discussion with the President and GM of MotoRad America, Matt Buchholz. Buchholz had humble beginnings in the automotive industry, starting as a lube technician then transitioning to the bay where he accumulated eleven ASE’s and Master Technician status. Buchholz grew as an industry thought leader and arrived where he is today at MotoRad America. In the podcast, Buchholz expresses his passion for people and the importance of managing individuals uniquely, as everyone is hardwired in different ways. Buchholz also discusses the current shortage of skilled workers in the United States, why he thinks this has become a problem, what we can do to alleviate the issue, and more. Tune in today.