Automotive training fueled by passion, delivered by experts, to those who keep the automotive industry moving forward.

What It Is

This is your place. And it’s exclusively for busy Automotive Technicians of today and tomorrow. Did you know 39% of Automotive Technicians are unable to take off work for additional training and 74% say there is a lack in the availability of the right training?* It is increasingly vital that technicians stay up-to-date on the latest automotive technology. New makes and models continue to hit the market each year, which increases the need for qualified technicians to repair and maintain these new technologies, parts, and intricate systems. Continuing your education in automotive technology can help to increase your value to the automotive industry as well as your employer.

What it is to a Technician:

Technician.Academy is personalized, onsite, and online training for the Automotive Technicians of Today and Tomorrow. It’s focused, category-specific education that’s manufacturer-supported with NO sales-pitch. Onsite instruction takes place at colleges, WDs, automotive events, and in-bay at professional garages. T.A makes online training and resources available whenever they’re needed, 24/7. Our goal is helping Technicians of Today continue to grow professionally, and inspire Technicians of Tomorrow.

For the Professional Technician:
T.A provides onsite instruction to the time-pressed Technician. Technicians and garage operators are invited to contact T.A about the category of training they’d benefit most from. And because we respect your time and intelligence, our training events are 100% sales-pitch free.

For the Technician of Tomorrow:
T.A brings advanced technology courses to college automotive programs—the level of instruction that engages today’s tech-savvy students. Our ASE-certified pros have real-life experience in the bay, and provide hands-on instruction to prepare Technicians of Tomorrow to expertly install products. We also offer online resources, 24/7.

What it is to a Manufacturer:

Technician.Academy is manufacturer-supported training that Automotive Technicians of Today and Tomorrow can genuinely buy into. Why? Because there’s no bait-and-switch sales pitch. T.A is personalized, onsite, and online instruction—with onsite training taking place at colleges, WDs, automotive events, and in-bay at professional garages. Our ASE-certified pros have the in-bay career experience Technicians can relate to and respect. And because every Technician is pressed for time, online training and resources are available whenever they’re needed, 24/7. What’s it mean for you and your brand? T.A is category-specific training that uses hands-on instruction to help Technicians expertly install your branded product. It’s your brand they’re holding in their hands—and at T.A, your brand exclusively owns its category. When Technicians associate your brand with investing in their growth, you’ve earned their appreciation and professional loyalty.

What it is to a Distributor:

Technician.Academy is the personalized, onsite, and online instruction that inspires Automotive Technicians of Today to grow professionally, and generates excitement among the tech-savvy Technicians of Tomorrow. Onsite training takes place at colleges, WDs, automotive events, and in-bay at professional garages. Our ASE-certified pros have the in-bay career experience Technicians identify with and respect. And because all Technicians deal with a time crunch, online training and resources are available whenever they’re needed, 24/7. While T.A is manufacturer-supported training, there’s NO sales pitch to diminish credibility. So, as a distributor, what’s T.A offer for your business? A relationship-building training event at your site positively promotes your brand. You’ll also have the opportunity to distribute informative, branded collateral. And what could be better than training Technicians to expertly install your products? Expect fewer returns of undamaged product due to improper installations—and increased loyalty.

What it is to a College Automotive Program:

Technician.Academy brings advanced technology courses to campuses with automotive programs, and offers the most engaging training for today’s tech-savvy students. T.A works with schools to coordinate training events that feature  category-specific instruction that coincides with their current curriculums. It’s manufacturer-supported training, with NO sales pitch. Our ASE-certified pros have real-life in-bay experience, and provide hands-on instruction to prepare Technicians of Tomorrow to expertly install products. T.A also offers online resources, 24/7.

“The insight that an expert manufacturer trainer can bring is exactly what today’s future automotive technician needs. When someone from the manufacturer takes interest in the students’ education it makes a big impression. Let’s face it, they are the future of the Automotive Repair Industry!”    –Chuck DeBernardi, Automotive Technology Program Coordinator, Kaskaskia College

Automotive Training Managers Council

Technician.Academy is a proud member of the Automotive Training Managers Council, a non-profit organization designed to promote the advancement of training and professional development within the automotive service industry.

Award Winning Training Program

The Car Care Council Women in Auto Care honored Technician.Academy with three awards.

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