Technician.Academy – Award Winning Training Program

About the Awards:

The Car Care Council Women in Auto Care is comprised of professionals from all aspects of the auto care industry and provides opportunities, education, and career leadership to women in the auto care industry. The awards are also supported by The Automotive Communications Council (ACC), an organization made up of marketing and communications professionals in the Automotive Aftermarket Industry.

The annual Automotive Communications Awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts and are awarded each year during the Automotive Aftermarket Products Expo (AAPEX).

2016 Car Care Clinic

While Technician.Academy is a training initiative for automotive technicians of today, we saw an additional opportunity to provide training to the automotive technicians of tomorrow. Technician.Academy is also a nationwide program to train student technicians on a variety of automotive diagnostics and installation procedures. Technician.Academy will send our ASE Certified Master Technician to technical schools and universities to share up-to-date information about today’s automotive systems.

2016 Best Website

While our training initiative,Technician.Academy, reflects our commitment to providing on-site, online, and in-bay training for technicians of today and tomorrow, our Technician.Academy website also speaks to the needs of automotive aftermarket brands and distributors. With one brand selected to represent each automotive-specific segment, Technician.Academy provides the opportunity for a brand to dominate its category. What’s more, training technicians to expertly install products reduces returns, and instills brand loyalty. At the distribution level, distributors are invited to host onsite training events at their venues.

The easily navigated Technician.Academy website not only informs the business audience of their potential benefits, it also serves as the vehicle for signing on as a partner, getting in contact with our Technician.Academy Team, and keeping up-to-date on news and events.

2016 Best Facebook Customization

A recent study conducted by the Pew Research Center revealed that among American adults online, 82% in the age group 18-29 use Facebook; it reported 79% usage for those ages 30-49; usage is 64% for ages 50 to 64; and 48% of those 65 and older. The Facebook usage-related figures were too massive to ignore. To promote our training initiative, Technician.Academy, we put Facebook to work as a user engagement vehicle to post news, class information, articles, and updates. Multiple posts per week keep the messages fresh and the Technician.Academy mission top-of-mind among our key audience.

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